When I sold my company Mordam Records in 2005, I found and read a book by John Case called Open-Book Management: the Coming Business Revolution. What amazed me about this book at the time was that John Case published it in 1995. But back in 1983, when I started Mordam Records, I was already running an open-book company. John Case said in 1995 that it was a coming revolution.

It is not often a small business consultant will admit to a failure in a small business but my first adventure into small Business consulting business plan was a failure. I closed the business within two decades.

As I said at the seminar last night, I'm a Business Consultant for the interior design industry and even I had to begin to incorporate new marketing techniques like Social Media in my marketing strategies. But I do not discount my fees because we're in hard times.

You need other business managers you can talk to and exchange ideas with. This is important for general business ideas and especially so for audio Business Management.

True, I did learn something from the procedure. I learned that I had to get more training. Of course I could have done it like all the others out there are doing, which is down talk the start up business and discuss how I failed. These are the stories that the majority of us hear and they make us examine a lot of reasons we buy into that we don't want to waste $250,000.00 and fail doing this. We, as human beings, do not like failure very much, yet we venture into a situation where our lack of knowledge will pretty much insure our personal collapse.

Next, your title is actually not the most important aspect of your business. Seldom are people attracted to titles. The best positioning you can have for your name is to use only one word. For Instance, Consultant, President, or Designer.

Personalized services. Bear in mind that although your clients have one goal in mind, they do need different services to match their specific needs and demands. So, be sure you tailor-fit your services to each these individuals.